Booked AI
Web App
Project Brief
Booked AI Web Application
Main Objective
Design a web application interface based on current mobile app and brand guidelines.
My Contribution
Designed Web App MVP and B2B Solution, resulting in a currently-finalizing corporate deal.
Team and Role
Working as Lead Designer, working with CEO and CTO.
Time Span and result
MVP flows finished in 5 weeks, B2B solution finished in 1 week.
Booked AI is a AI travel agent company in Melbourne aiming to revolutionize travel industry.
Interesting fact: I got to know this amazing group by literally walking into every coworking space and trying to hand physical resume copies :>
Client's Ask
Design a web application interface for the current mobile product.
Can't Wait?
Straight to result
Competitive Research
Learn about Us, Others, Market...
About Us
Our Edge
What We Offer
Focusing on intention, not operation. We search flights based on users asks, from preferred time periods to favorite airlines or alliances.
Make changes with ease, just like assigning AI agents to sort things out for you.
Automatically finding the best hotel and airline tickets that would fit around the itinerary, instead of the other way around, allowing more time and focus on things that matter.
What Users Want
A booking system that knows their travel habits when booking, generating the best booking options.
Delivered
More flexibility in booking options, such as multi-city flights and flexible dates.
Delivered
Most trip plannings orbits around hotel bookings and flight bookings. That is rarely taken into considerations, even with travel agents.
Delivered
About Others (Layla, Mindtrip)
Competitors Analysis
Strength
Our competitors have hands-on experience in the travel industry, serving travellers from start to end. This firsthand knowledge of workflows and pain points gives them a clearer understanding of the problem space.
Weakness
The problem space still faces challenges. There are some fundamental things like travellers' emotions or chaos that AI model nowadays would not be able to best solve.
Opportunity
Our competitors have not yet conquered all pain points in travel yet. In other words, the current AI solutions still feels like a ChatGPT in a different interface. Most solutions don't have booking capabilities which WE HAVE.
Threat
The industry is developing at an extraordinary speed, With all those investments, companies like Layla would have the resources to map out the features faster than us.
About Market
Hopes and
It notes that the travel market is a late adopter of the AI wave, indicating "great potentials for market."
It describes travel planning and booking as a "troublesome topic" that AI can solve.
It highlights the booming Online Travel Agency (OTA) industry, driven by tech innovation, which gives people freedom to plan trips without traditional travel agents.
The next wave is coming soon. And it would be with AI.
Concerns
Multiple KOLs in AI industry express concerns and questions for the AI industry at this moment to solve complex problems in travel industry.
Great human resources are still implemented, such as customer services for airlines, manual ticket checkers and tour guiding, security, as well as restaurant's open times etc., suggesting these are potential pain points or areas where AI might struggle with emergency incidents on trip.
Research Outcome
Main Takeaways
Larger screen = more possibility for content
Meaningful content! Content that can help drive travel decisions
Opportunity for additional features like searching and planning so that users can take control.
Build for Trust
Show excessive information, repeat users' inputs, double-triple check.
Make navigation easy so that users won't ever think about clicking back button on browser.
Expand!
AI is a core to unlimitedness, grasp all opportunities that can improve people's experience.
Have an established system for further expansion.
Problem Definition
Our Scope & Gameplan
MVP
- A web interface containing all existing features
- Enabling fast and efficient trip planning and modification
- Clear and excessive information display to keep users aware of progress and trip details
Explorations
- B2B SaaS interface for corporate trip plannings
- Contains all current features
- Add relevant features like
- Approval Flows
- Budget Summary
- MVP to showcase to potential corporate clients and investors
Design Features
Design Features
Mobile Result UI
Designing a flow to display and give user three options that AI came up with.
Web App Booking
Designing a flow to display and give user three options that AI came up with.
Design for iterative process
Design System Update
Making appendments to previous established design system along the way so components on web can be reused.
New Opportunities
Further Explorations
With this web application setup, we would not only be able to give everyday consumer a better experience, but also opens doors to corporate travel solution as a software service.
Main Corporate Pain Points
Complex Approval Flows exist in legacy systems
Disconnection between travel booking system with corporate management system
Wants to save time in searching for flights and accommodation options
Corporate Solution
Designing a flow for corporate users to use Booked AI to manage company travels.
Partnership page on website
Designing a website page for potential corporate clients to outreach for partnerships.
Check out https://www.booked.ai/partner
Impact & Value
Results
Scratch to Launch in 2 weeks
Enabled the launch of the web application in just 2 weeks, allowing the team to be ahead of the investors outreach schedule.
1 Incoming Corp Client finalizing
In all the outreaches, there is an international client interested in our solution and a deal is incoming. Most information is NDA at the moment.
50% more outreach on website
The outreach form on the enterprise page on booked.ai would receive 50%+ more outreaching messages after the launch
B2C before, now also B2B
After seeing possibility in corporate solutions, Booked AI is able to outreach new types and batches clients offering white labeling service.
Foundation to 3 new features
The web application provides a platform and structure to incoming new travel planning features.
Reflection & Learnings
Takeaways
This is the first client project after my graduation. I was fully involved in the startup's fast-paced working flow in iteration and development process. With close work around the CEO and CTO, I was able to produce quality work that matches the pace of industry growth. Seeking more user friendly options in information displaying and interaction, I was also able to see how AI can change the world, also how much it is lacking comparing to a fully autonomous and intuitive agent. This experience doesn't limit only on UI/UX and engineering development process, but also lots of other aspects including marketing, sales growth, contacting investors and growing as a company. This gave me a clearer understanding on how AI startups or startups in any industry are doing. Although I might not have the full time in Australia to see Booked AI's success, I did see a snippet of how everything works.
